Brand Mockups
These are examples of two mock brands and what I would create for their Instagram feeds
Client A: The Earthy Kitchen
An independent raw vegan business
The Product Niche: 100% vegan, gluten-free, and naturally sweetened (refined sugar-free) raw unbaked treats.
The Brand Aesthetic: Earthy wellness luxury with influences from slow living, natural foods, and conscious consumerism.
The Brief: Making wholesome, raw, plant-based nourishment feel like a daily ritualistic indulgence – tap into the ‘wellness-lifestyle’ consumer mindset – selling the feeling of cosy comfort rather than just a health product.
Client B: Cluck Off
The Product Niche: High protein, vegan chicken, versatile, tasty for non-vegans.
The Brand Aesthetic: Indulgent comfort food, trendy food start-up, premium modern food brand.
The Brief: To pop the vegan bubble and appeal to audiences outside of it.
A Vegan chicken brand
Harmsworth School of Dance
THE CHALLENGE
Harmsworth School of Dance wanted to strengthen its social media presence and ultimately increase bookings. The focus was on showing prospective students what makes the school fun, welcoming and worth joining, rather than simply posting promotional content.
THE APPROACH
01 — Refined the profile
Updated the Instagram bio to make the school's offering clearer and more appealing to prospective students.
02 - Built a stronger first impression
Created and updated pinned posts to communicate the school's personality and key information.
03 — Created engaging content
Developed six weeks of organic content designed to showcase classes, atmosphere, students and the experience of being part of the school.
04 — Captured authentic content
Conducted two content shoots to create original visual material that reflected the energy and personality of the school.
THE RESULTS
12.6K
Instagram views in one month
460%
Increase in website sessions from organic social media
6 WEEKS
Of organic social content
2
Content shoots
100% ORGANIC
No paid advertising
THE TRANSFORMATION
From a less structured Instagram presence to a clearer, more engaging content strategy.
BEFORE
AFTER
ONGOING SUPPORT
From social media management to ongoing consulting
Following the initial project, Harmsworth School of Dance continued working with Vegan Earth Socials through ongoing social media consulting, providing strategic guidance to support their continued growth.
REVIEW
“Amelia has been an absolute pleasure to work with. From the very beginning she’s been professional, patient and incredibly understanding of my business. She’s taken the time to explain things clearly and has been so thorough in everything she’s done.
Her support with my dance school’s social media has been invaluable and I really appreciate how reliable, friendly and encouraging she’s been throughout. I highly recommend Amelia to anyone looking for someone who genuinely cares about getting the best results for their business.”
Follow us on Instagram @veganearthsocials
