Brand Mockups

These are examples of two mock brands and what I would create for their Instagram feeds

Client A: The Earthy Kitchen

An independent raw vegan business

• The Product Niche: 100% vegan, gluten-free, and naturally sweetened (refined sugar-free) raw unbaked treats.

• The Brand Aesthetic: Earthy wellness luxury with influences from slow living, natural foods, and conscious consumerism.

• The Brief: Making wholesome, raw, plant-based nourishment feel like a daily ritualistic indulgence – tap into the ‘wellness-lifestyle’ consumer mindset – selling the feeling of cosy comfort rather than just a health product.  

Client B: Cluck Off

• The Product Niche: High protein, vegan chicken, versatile, tasty for non-vegans.

• The Brand Aesthetic: Indulgent comfort food, trendy food start-up, premium modern food brand.

• The Brief: To pop the vegan bubble and appeal to audiences outside of it.

A Vegan chicken brand